HOW WE THINK

MOOV serves to inspire, challenge and improve. We offer insight and guidance to a process which should lead to new or continued success on the market place through an improved strategy or business model. Here we share some of our thoughts, research and reflections.
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What is Design Thinking?

… and what does it have to do with strategy? Design thinking is a term soon enough referred to as often as “innovation”. A term – or process – no longer […]

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The importance of MULTIPOTENTIALITES

In a recent TED talk, author, entrepreneur and artist Emilie Wapnick shares her insights on what she refers to as “multipotentialites” by addressing the question: Why Some of us Don’t […]

The service recovery paradox

The service recovery paradox – to HP or not to HP

The service recovery paradox proposes that a customer that has been mistreated by a supplier, and then is taken really good care of (by the same supplier) will get more […]

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What we do

MOOV is a strategy and management consultancy firm specialising in strategic insight, business development and strategic change. Our passion lies in facilitating our client’s process from insight to formulation and implementation.

Insight

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What strategic questions need new answers and who provides them?

IDEATION & FORMULATION

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How many possible answers are there and which are to be chosen?

Implementation

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How are the strategic choices implemented and who is responsible?

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Who we are

Malin Olander Roese is the founder of and consultant at MOOV. The approach and perspective is formed by a network of professionals and academics; hard core specialists and funky entrepreneurs; inspirational speakers and authors.
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