HOW WE THINK
MOOV serves to inspire, challenge and improve. Here we share some of our thoughts, research and reflections.
… and what does it have to do with strategy? Design thinking is a term soon enough referred to as often as “innovation”. A term – or process – no longer […]
In a recent TED talk, author, entrepreneur and artist Emilie Wapnick shares her insights on what she refers to as “multipotentialites” by addressing the question: Why Some of us Don’t […]
The service recovery paradox proposes that a customer that has been mistreated by a supplier, and then is taken really good care of (by the same supplier) will get more […]