HOW WE THINK

MOOV serves to inspire, challenge and improve. Here we share some of our thoughts, research and reflections.

What is Design Thinking?

… and what does it have to do with strategy? Design thinking is a term soon enough referred to as often as “innovation”. A term – or process – no longer […]

The importance of MULTIPOTENTIALITES

In a recent TED talk, author, entrepreneur and artist Emilie Wapnick shares her insights on what she refers to as “multipotentialites” by addressing the question: Why Some of us Don’t […]

The service recovery paradox – to HP or not to HP

The service recovery paradox proposes that a customer that has been mistreated by a supplier, and then is taken really good care of (by the same supplier) will get more […]

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